Congratulations on passing the state licensing exam and getting placed with an agency! Now it’s time to find your clients – and to have them find you. Some agencies will provide assistance for marketing, but they might not give you all the tips you need. Read on to learn more about tips to market yourself as a real estate agent.

Your new agency may give you some leads to get started with. But those are not going to expand your business very well. You can also start with marketing to your so-called warm market – your friends and family. It’s the least expensive type of marketing, and you know that your audience will be receptive, or at least polite and hear your message. They can also give people they know a referral to you, and that kind of marketing is both free and invaluable. Your warm market paired with your agency’s leads will be a solid place to start.

Adding on to that, there are traditional types of marketing like newspaper ads and local city magazines. But in today’s digital age, these marketing formats don’t yield very strong results. Here is where you can let your creative talents shine. Think of ways to make digital videos that not only make your clients’ home look dazzling, but get you noticed.

Viral videos can take off and get people watching them for reasons other than their original purpose. Even if 90% of people viewing your clip are doing so for reasons other than buying a home, your name is getting out in front of all of them. One clever agent in Northern California did a parody of “YMCA” and garnered so much business, he was named by the Wall Street Journal as the top real estate agent in the country.

You should also have a robust website that invites people to click and contact you. Use those clicks to collect e-mails for your newsletter that you can also use when you get a new property to sell. Having good topics like ways to get stubborn grease off of your range hood or quick fixes for a leaky toilet will keep people coming back for what you have to say and build loyalty to you.

Keep up with your Facebook and Twitter accounts, too. These are the two most popular social media sites. If you have the time, you should maintain Google+ and Instagram accounts as well to broaden your horizons.

Lastly, know your market and use that knowledge to your greatest ability. There are all kinds of things people from out of the area need to know about schools, traffic patterns, and shopping, just to name a few things. Your local market guide will be a great asset to them – and lead to you getting more business. People want an agent who knows his or her stuff about the area. Your market guide shows potential clients that you are that expert.

Remember, a comprehensive marketing plan is not inexpensive. You will have already paid for your license and your testing fees, so be sure to factor marketing into your starting budget. While your agency might give you some tools like a set of personalized postcards or business cards, you will still need to have your own personal marketing set of tools as well.

Today the computer is seen by millions as the next gold rush. People are flooding to get their piece of the pie.

With a 97% failure rate in the MLM industry, a fact most don’t want to acknowledge. People are losing their money long before they start earning anything, if they ever do.

So, it makes sense that the lure of “You too can earn an extra … blah, blah, blah a month by just getting on the Internet and promoting your companies products.” is appealing to many.  Sounds all too familiar to the “all you have to do is… and you will be wealthier than you ever imagined.” that we all heard in the past.

This hype mentality has been a big part of the shady reputation that network marketing companies have brought upon themselves.

I find the basic flaw to most, if not all of MLM is that the word marketing is used, but never taught.

Most network marketers are totally untrained in the field of marketing. The most training I ever received was how to peddle what my company produced. I was taught, “if you put a mirror under their nose and it fogs up, they’re a prospect.”  The Internet sequel to this is, “If they have a computer, and are on line, they’re a prospect.”

When someone begins Internet network marketing, and still hasn’t a clue about marketing, chances are they will, in no time at all, find themselves frustrated. They may even find themselves more out of luck because, face it, to many of us, new to the Internet, we have a lot more to learn then when we were told to drag a person to a hotel meeting.

I believe that the Internet is the future for MLM. Internet network marketing. It offers people the ability to reach many more people than was ever possible , anywhere, anytime. What needs to be taught, and should have been taught in the old school, is social marketing. I don’t just mean using social sites, but learning how to be vigilant in building not just a business but relationships.

Without the focus being on, what’s in it for the person we are talking to, we are no better than the outrages MLM enthusiast, who caused friends to cross the street, to avoid being asked to another meeting.

It’s been said, “there is power in knowledge,” and most people over 40, are pretty clueless, when they first arrive on the net, They need a great deal of education to learn not just skills and techniques, but theory and etiquette to do this correctly.

I see a major need for skilled Internet gurus, to mentor and guide these often insecure Internet fledgelings with step by step instruction, in all aspects of Internet network marketing.

I could say, “it’s up to them to avail themselves to all the resources out there.” Why do I care whether they get the extra help? The main reason, is because I know what it’s like to feel hopeless and terrified when you first start using the Internet.

I thought I could just go out there and spew my product information to the millions with the sole purpose of making the big bucks. I was a stranger in a strange land, to put it mildly.

I also feel a desire to take part in sparing the Internet all the unprofessional baggage these people will be flooding the net with, until they get that it’s not always about selling.

What I’ve realized through my experience, is that it takes time and hard work to learn what you need. No matter how fast you can surf, or how easy it may seem at first, this is not a get rich over night experience. This is especially true, if you want to have your presence seen out there on the the world wide web. Even more so, if one of your goals is to be respected as a valuable resource to others.

I believe those who first invest in their own education about marketing on line, through mentors, books, seminars, tutorials, will be the ones that avoid failing. If for no other reason than to be a good resource of information. Isn’t that what ultimately makes the net such a powerful tool, people providing value for people.

This brings me to my final point. One of the qualities about the Internet that appeals to me is that with it, the individual can truly own their business. Their on line business can reflect not just their network marketing company, but who they are as a person, with all the knowledge and expertise they have gained through living.